Saturday, 9 January 2010

The SEO copywriter Spotify playlist

Trouble remembering the golden rules of SEO copywriting? Aid your memory by adding these SEO-inspired songs to your Spotify playlist. Apart from the last one. It's rubbish.

Always include Keywords

Cheryl Cole – Three Words

Cheryl Cole, the Girls Aloud singer and sometime X-Factor judge, knows a thing or two about keywords. Her single 'Three Words' accurately conveys the importance of using them in a piece of SEO copywriting. Whether you're focusing on one word or three, keywords are a major factor in website rankings.

Key lyrics: "It all started with three words; saved my life."

Call the reader to action

Lady Gaga – Just Dance

Copy should inspire the reader. Lady Gaga's 'Just Dance' is an up-tempo reminder that an SEO copywriter should include call to action phrases in their copy – particularly in the meta description. Offer the reader reasons why they should subscribe to a service or purchase a product.

Key lyric: "Just dance. It's going to be ok."

Don't copy content

Travis - Re-Offender

Copying content is the ultimate sin for an SEO copywriter. The soothing tones of Fran Healy in Travis' 'Re-Offender' warn of the consequences of duplicating copy. The reader might not know you're pinching someone else's words, but the search engines certainly will. And your rankings will suffer because of it.

Key lyric: "You say you're sorry, and then you do it again. But you're fooling yourself."

Avoid keyword stuffing

Calvin Harris – Acceptable in the 80s

Calvin Harris' 'Acceptable in the 80s' should serve as a reminder that the era of keyword stuffing is over. There's no point in saturating content with the same phrases; search engines are far too clever these days to fall for that trick.

Key lyric: "It was acceptable at the time."

Creative content

Natasha Bedingfield - These Words

SEO copywriting needs to be creative. What better song to stress the importance of gripping content than Natasha Bedingfield's 'These Words'? This ditty emphasises the need for clever, creative copywriting. Amid the quest for search engine rankings, it's easy to forget that copy should be interesting for the reader.

Key lyric: "Trying to find the magic, trying to write a classic."

Inspire inbound links

N-Dubz – I Need You

At first, this N-Dubz ballad may just seem like a song about social networking stalking. But it's so much more. 'I need you' is actually a tale about the need for inbound links. It's one of the best ways to achieve ranking.

Key lyric: "I'm going mad. I need you. I've been searching all over Facebook and I can't seem to find you."

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