Tuesday, 26 April 2011

Where was I?

It’s been a while.

Since my last post, near enough five months ago, the world has moved on. Quora came and went, the iPad 2 was released, I moved house. If a week is a long time in politics, five months must be a decade or two in the digital world.

And if your blog has been on hiatus for an extended period of time (leaving only a pair of chiseled pectorals on the homepage), it’s incredibly difficult to jump back into the pool. Naturally, you have concerns:

  • Will I have to reestablish myself as a ‘blogger’?
  • Will I be able to commit to posting regularly again?
  • Am I a hypocrite?

In the end, and if you’re just blogging for the pure pleasure of blogging, I don’t think any of that matters.

It’s incredibly easy to waggle your finger and proclaim that a blog needs to be updated on a regular basis; a personal attempt to rival the word count of Mashable or The Next Web. It’s another matter entirely trying to stick to it. (Although there are more than a few admirable copywriters who attempt to match it). Sometimes, things just get in the way. And, in general, people understand that. It’s no big deal.

Still, one of the wonderful things about the digital industry (and I suppose blogging in general) is that there’s never a shortage of things to talk about. Today, we’ve seen the beginning of a potential PR armageddon for Sony, a deal which will see movies available for rent on YouTube and the launch of the latest version of Tweetdeck on the iPhone. There’s never a shortage of things to talk about.

So, if you do neglect your blog for an extended period of time, it’s never too difficult to pick up from where you left off.

See you all in August.